Social Networking is not Marketing; but the inability to grasp that fact is the defining characteristic of the New Media Douchebag. To a NMD like Scoble, every interaction; from posting a Twitter update, to talking to a person in a bar, to uploading a picture of their cat is an opportunity to promote the semi-mythical “personal brand” that they’ve built around themselves.
What New Media Douchebags call “personal brands” everyone else calls being yourself.
